Digital Marketing Services

LHC specializes in results-driven integrated marketing strategies that are aligned and optimized for success across your platforms. Our solutions are custom made for each client and the service descriptions below are a great place to start to begin to evaluate your specific needs.

Digital Marketing Strategy

(Audit, Strategy & Roadmap)

Overview: Understand the value of digital marketing for your brand, where to focus your time and effort for the best ROI, and develop a roadmap of exactly how to optimize and leverage each channel to meet your goals.

Deliverables

  • Analysis of your data and existing channels to determine what’s working, what’s not working, and your biggest areas of opportunity.

  • Discover what keywords and topics are most valuable for your brand and how to develop an integrated content strategy across all your digital channels (ie. website, social media, email, and blog).

  • Presentation of high-level digital strategy and goals as well as recommended optimizations and tactics for each individual platform.

  • A step-by-step implementation roadmap to complete presented recommendations.

  • Detailed best practices around SEO, web content, social media, etc.

Recommended for businesses that are preparing to…

  • Create a digital strategy or evaluate/update their current digital strategy.

  • Revamp their website or build a new website in the near future.

  • Launch a new product, service, program, or campaign.

  • Present digital marketing performance outcomes, data insights, and a future plan to their board or stakeholders.

Timeline & Pricing: 1-3 months at a fixed amount.

Digital Marketing Management

Overview: Optimization and ongoing management of your digital platforms such as web presence, social media channels, emails, and blog.

Deliverables

  • Website content updates, page creation, SEO optimization, and technical maintenance.

  • Social media content creation and posting.

  • Email content creation and scheduling.

  • Blog research, content creation, SEO optimization, and posting.

  • Quarterly performance and analysis reports.

Recommended for: Businesses that do not have the bandwidth to optimize/manage digital marketing strategies in-house. If your business does not already have a digital marketing strategy and content strategy, it is recommended that this service be paired with the Digital Marketing Strategy solution above.

Timeline & Pricing: Monthly pricing with an agreed upon max number of hours per month.

Paid Advertising

Overview: Plan and launch effective and trackable paid advertising campaigns across channels like Meta, Google Adwords, and LinkedIn.

Deliverables

  • Paid strategy including suggested channels, flighting, budget, audience, and content.

  • Creation and/or optimization of ad content (copy and media).

  • Landing page optimization review and recommendations.

  • Pixel and tracking setup.

  • Campaign launch and ongoing management throughout the duration of the campaign.

  • Campaign performance metrics and analysis.

Recommended for: Businesses that want to maximize their brand awareness, lead generation, or sales for short-term or long-term campaigns.

Timeline & pricing: 1-2 months for strategy and prep work, plus the duration of the campaign. Hourly pricing (plus the cost of digital ad spend).

À La Carte Services

Overview: Strategy or management for a specific digital marketing platform or service.

Deliverables: Choose one or more of the below services that you would like assistance with.

Recommended for: Businesses that need short or long-term help with specific platforms or tactics.

Timeline & Pricing: Timeline varies; hourly pricing.

List of A La Carte Services

  • Drive traffic to an up-to-date web presence that is clear, easy to navigate, and converts web visitors into customers.

    Examples

    • Maintain fresh, optimized content that resonates with your audience.

    • Design your layout and navigation so customers can better understand who you are and find what they are looking for on your website.

    • Use landing pages that are designed to generate leads or convert website visitors to buy.

    • Keep your web presence protected and up-to-date.

  • Maximize the opportunities of organic search to increase the visibility of your brand, drive quality users to your website, and increase sales.

    Examples

    • Appear on the first page of search engine results for branded and non-branded terms.

    • Optimize your content for the keywords and phrases that drive your sales.

    • Increase high-quality organic traffic to your website.

    • Rank higher than your competitors in search results.

  • Create content that converts by telling your brand story, building brand authority, and selling your products in a way that is authentic, trusted, and desirable to your ideal audience.

    Examples

    • Publish content or engage in partnerships that attract your ideal audience to your brand, increasing brand awareness and opening up the opportunity to engage with new potential customers.

    • Drive continuous sales through a content strategy that keeps your brand top of mind, converts leads into first-time customers, and re-engages past customers to become repeat customers.

    • Launch a holistic, multi-platform digital marketing campaign to sell a new offering, course, or product.

  • Increase sales by sending highly targeted, customized messaging to your ideal audience wherever they spend their time online.

    Examples

    • Expand your reach to maximize your sales.

    • Increase brand awareness and introduce your brand to new potential customers.

    • Highlight a time-sensitive promotion such as a holiday sale, in-person/online event or registration deadline.

    • Retarget your website visitors to complete a purchase for a product they reviewed on your website.

  • Secure event registrations, generate positive buzz about your event and share meaningful stories that showcase the value of your event to your wider industry.

    Examples

    • Secure event registrations and sponsorships.

    • Generate positive buzz about your event in your specific industry.

    • Engage event attendees to share their own positive stories about your event in an authentic way.

  • Effectively, efficiently, and seamlessly take potential customers through the main stages of your sales cycle from awareness, to lead, to customer, to repeat customer.

    Examples

    • Launch lead generation tactics to consistently bring in new leads.

    • Set up email automations to nurture your leads into customers.

    • Create personalized, high converting messaging and tactics for different segments of your audiences.

  • Leverage data to understand your biggest strengths, opportunities, and weaknesses and take action to increase return on investment and achieve better results.

    Examples

    • Create performance dashboards and continually analyze the results across channels to track how well you are meeting your goals.

    • Identify how your channels work together to make up a holistic marketing strategy.

    • Find ways to increase conversion rates for your top channels to maximize what is working.

    • Understand what is not working and why so that you can pivot accordingly.

  • Use social media strategically to build a brand following and grow your customer base without it monopolizing your time and resources.

    Examples

    • Leverage social media to build a world-wide brand following and customer base.

    • Learn how to focus your time on activities and channels that generate revenue.

    • Create a content calendar with the right balance of entertainment, education, and sales.

    • Utilize social media to effectively promote campaigns and product launches.

Elevate your impact with a digital marketing strategy as intentional as your mission.